Need help with your Tempe SEO?
Tempe SEO is essential to improving the online presence of your business. With the constantly growing campus of Arizona State University, Tempe, Arizona is booming with no sign of slowing down . This is great for our little town but if you are a business owner, it is important to understand the implications of the growing economy – such as more competition.
As a business in Tempe in 2019, the online presence of your business is one of the most vital components to the success of your marketing strategy. With a strong website and a comprehensive SEO strategy, we can help you stay relevant and increase business for you.
What is SEO?
Search Engine Optimization by definition is “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.”
SEO is the ongoing process of optimizing your website to increase the website’s visibility within search results. For example, if you are a florist in Tempe, Arizona then getting your website to rank high for “florist Tempe” using local SEO techniques would be very effective in bringing in more prospective clients and increasing revenue. This is done in two ways: with on-page SEO and off-page SEO.
The structure of your website is important in making it easy for content to be found and for users to be able to easily navigate your website. It is also very important for your website to be optimized for mobile devices. Our web design makes sure that the content on your website is properly organized and structure properly to get your website the best results
When it comes to SEO, content is king. Having high quality, relevant and up-to-date content is by far one of the most important aspects to helping your website rank.
All else being equal, a website that loads in 1 second will outrank a website that loads in 3 seconds. That combined with people’s shrinking patience should be all the reason you need to make sure that your website is lightning fast.
While on-page SEO deals with the construction and content on your website, off-page SEO deals with adding links that lead to your website. Each link that leads to your website is like a road. The more “roads” that you have pointing to your business website, the more traffic that you will receive. Would you rather have your business placed in the middle of nowhere or in the middle of a busy city? Hopefully you choose a busy city, but if your website isn’t search engine optimized then you are currently located in the middle of nowhere.
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SEO Return On Investment
So how can Tempe SEO help your business? Well, let’s take the florist example above and apply it so that we can determine a potential return on investment (ROI) of a successful SEO campaign. We can determine an estimated ROI using the following equation:
Monthly Search Volume x Click Through Rate x Conversion Rate x Customer Lifetime Value
Keyword Monthly Search Volume
This is the average number of searches for the specific keyword phrase that is done each month. The search term “florist tempe az” has a monthly search volume of 390 searches per month.
Click Through Rate (CTR)
Click Through Rate is the percentage of people who visit your website through search engine search results. According to this study, the average click through rate of a website that is ranking #1 in Google is 28.91% on desktop and 22.78% on mobile. This means that when a term is searched, 28.91% of desktop users and 22.78% of mobile users will click on the website in the #1 spot. In order to keep it simple for this example, we will just average these numbers to a simple 25%.
Conversion Rate (CR)
This is the number of potential customers that visit your website and turn into paying customers. Some business may know this number and some may not. If you don’t know a ballpark conversion rate for your business then using a conversion rate of 1-4% is a pretty safe bet for most industries. For our example we will use 3%. This means that for every 100 people that visit the website, 3 of them will convert into customers.
Customer Lifetime Value (CLV)
This is the value of adding one new customer to your business. I am not a florist but let’s say that our average customer purchases flowers from us 4 times per year and that the average lifetime of our customers is 3 years. If the average profit for an arrangement is $50 then we are looking at an average customer lifetime value of $600. If you would like to learn more about CLV and how it applies to your business as a whole, this a good read.
SEO ROI Results
Plugging the numbers above into our equation, we get the following:
390 monthly searches x 25% CTR x 3% CR x $600 CLV
This means that the potential SEO ROI for ranking in the #1 spot of Google for “florist tempe az” is $1,755 of additional revenue each month.
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SEO vs PPC
Ugly Websites Don't Convert
We have been talking all about SEO and how it can help your website be seen in search results. But SEO won’t matter at all if your website is outdated, clunky or not optimized for conversions. This is why we offer an all-in-one solution for Tempe SEO.
Our all-in-one solution combines a beautifully designed website along with an ongoing SEO implementation to get you the results that you deserve. Clovr has SEO Specialists that will build you a website that is visually appealing, matches your brand and most importantly converts visitors into customers.
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Whether you just have a question or you are looking for something more, get in touch with me.